On 2nd of December 2012,
I went to Starbucks Coffee, Kepong Jusco and The Coffee Bean & Tea Leaf, DPC at afternoon of the day for conducting my observation by taking video and photos of both coffee shops.
From the video and photos taken, I will analyse the differences between Starbucks Coffee and The Coffee Bean & Tea Leaf. Besides that, I will also list down the shops' strengths and weaknesses that may affect the customers' satisfaction level.
Starbucks Coffee
Starbucks Coffee at Kepong Jusco
The picture of Starbucks' counters
The breads and refreshments are located at beside counters
Starbucks also selling the coffee cups
The interior design of Starbucks
Starbucks also provided outdoor seats to their customers
The brightness of Starbucks is much enough
15 minutes video that I took in Starbucks on the day
The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf at DPC
The counters of The Coffee Bean
The Coffee Bean has selling cookies and cakes
The interior design of The Coffee Bean
The Coffee Bean also provided outdoor seats to their customers
Shop atmosphere of The Coffee Bean
15 minutes video that I took in The Coffee Bean on the day
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