Comments & Conclusion

In my questionnaires set, I had added one question for respondents to comment on the shops.

According to the data, there has respondent commented about the beverages of Starbucks is too sweet to her. And there has respondent commented The Coffee Bean had less choices on their foods. Besides that, respondent feel The Coffee Bean had no much promotion to their customers.

Moreover, there has a respondent commented about Starbucks has variety choices on their menu, but there has another respondent complaint about Starbucks need to create more flavour on their beverages.

In the questionnaire data that I collected, there has a respondent commented the serious problem of Starbucks that same with what I realised during the observation process. We can realise the problem from the photo that in my previous post. Starbucks outdoor seats are just located at beside of the outdoor parking area. The air environment of Starbucks outdoor area may be polluted by the gas from the cars in the parking. However, there has no problem with The Coffee Bean, because their outdoor seats are put at beside of the park.

In the nutshell, the overall performance of both shops are still above the average. But, according to the data, Starbucks got more preferences from respondents than The Coffee Bean.