Questionnaire Part 1

On 2nd of December 2012,

In the day, I am not only completed the observations of both shops, I had also provided a set of questionnaire to 10 customers in each shops.

About the questions that I set, I am focus on the both shops' environment, staffs, beverages, price and services. Besides that, I used the comparative method in my questions. I will provided a rating system with five boxes. Moreover, Starbucks will be put at left hand side of all the questions. And The Coffee Bean will be right hand side. All the respondents must start from the middle box and comparing about which shop will be better in the area that asked in the question. If the respondent feels Starbucks is better than The Coffee Bean, then he/ she may move his/ her answer to the two boxes at the left hand side. In turn, he/ she can also move his/ her answer to right hand side if he/ she feels The Coffee Bean is better in the area that asked in the question. 

The first box is representing Starbucks is the best, and the second box is representing Starbucks is better than The Coffee Bean. Average will be the middle/ third box. Besides that, the fourth box is representing The Coffee Bean is better than Starbucks,  and the last/ fifth box is representing The Coffee Bean is the best.

Firstly, in the questionnaire, my questions will start from the comparing about the environment of the shop.

1. Comparing both shops' cleanliness.

2. Comparing both shops' interior design.

3. Comparing both shops' noise.

4. Comparing both shops' the comfort of seats.

5. Comparing both shops' lighting.

Secondly, my questions will turn to comparing about the staffs of the shops.

6. Comparing the staffs' friendly.

7. Comparing the staffs' knowledgeable and answerable.

8. Comparing the speaking of the staffs whether it is clear.

9. Comparing the staffs' appearance.

10. Comparing the staffs' error making.

Thirdly, my questions will turn to comparing about the beverages selling in the shops.

11. Comparing the taste of cappuccino coffee of both shops.

12. Comparing the taste of latte coffee of both shops.

13. Comparing the taste of mocha coffee of both shops.

14. Comparing the taste of caramel macchiato of both shops.

15. Comparing the taste of chocolate of both shops.

Furthermore, I had also added the questions about price, services and others.

16. How satisfied are you with the price of beverages of both shops?

17. How satisfied are you with the services of both shops?

18. Would you recommend to your friends?

At last, I had provided two boxes for respondents giving their comments on both shops.