Monday 3 December 2012

Observation Part 2

The observations at below are the results from the experiences of visiting both of the coffee shops on that day.

  • Both of the coffee shops are also provided two counters in their shop in order to cope with the tide of customer in busy time.
  • Both of the coffee shops are also provided magazines to their customers who is patronise for entertainment needs.
  • Follow the festival that is coming, the decoration of both coffee shops will be changing to cope with the festival.
  • Only Starbucks staffs are wearing Christmas hat to cope with the festivals, The Coffee Bean staffs are not.
  • Both of the coffee shops are also play some soft musics in their shop. However, because of Starbucks is located in a shopping mall, so the music played by shopping mall will crash with the music that played by Starbucks. Therefore, the shop will be a little bit noisy.
  • According the two videos, the time of serving beverage of Starbucks is longer than The Coffee Bean. The serving time of Starbucks have to take almost 8 minutes for a customer's order. Besides that, the serving time of The Coffee Bean just need  3 minutes.
  • Because of both shops are located in a mall, so both shops are not provide toilet in their shops. That means, their customers have to use the toilet of the mall, and the distances between shop and toilet are not nearly.
  • Starbucks is using the lamps with orange colour light, and The Coffee Bean is using white colour light. But both shops lighting are bright enough.
  • The Coffee Bean spaces at the counter area are not wide enough. We can realised this problem in the video at 09:23 minutes.
  • Also, the atmosphere between tables is narrow at The Coffee Bean. But the atmosphere of Starbucks is enough spaces between tables.
  • The temperature of Starbucks is comfortable, but the temperature is too cold in The Coffee Bean.
  • There is existed problem to the internet WI-FI of The Coffee Bean. In the day I went to patronise The Coffee Bean, their internet WI-FI is not able to connect. However, this problem is not existing at Starbucks.
  • At last, I was so surprised about The Coffee Bean has provided baby high chairs to their customers, but I cannot find it in Starbucks.
 

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