After I had collected all the data from 20 respondents, I had completed a data analyses.
Gender
For my questionnaire, I got balanced gender respondents. In order to avoid the data involves favouritism problem, I got 10 respondents from Starbucks Coffee, Kepong Jusco, and 10 respondents from The Coffee Bean, DPC.
Age Group
From the pie chart is able to realise that, the most of the respondents' age is in the 20 or below age group, because the age group have half/ 50% of all respondents. It mean, students or teenagers is the major customer in both shops. Besides that, there have 35% of all respondents are in the 21-25 age group. And the 26-30 age group have 10%. Moreover, there have only 5% respondents are in the 31-35 age group. And there have no one is 36 years old or above in my respondents.
Times of patronise in a week
We can realised about there is more people are prefer to patronise Starbucks than The Coffee Bean. Because, the data had shown us there are 11 respondents are patronise Starbucks more than 2 times in a week. And there is only 1 respondent is patronise The Coffee Bean more than 2 times in a week. Besides that, there has only 1 respondent is no patronise Starbucks in a week, but The Coffee Bean have 6 respondents are no patronise in a week. Moreover, there are 8 and 13 respondents are patronise Starbucks and The Coffee Bean 1 times in a week.
Environment
In the cleanliness area, there are 11 respondents felt Starbucks is better or the best, and 6 respondents felt Starbucks and The Coffee Bean also good in cleanliness. Besides that, there are only 3 respondents felt The Coffee Bean is better or the best.
In the interior design area, major respondents also felt the Starbucks is better or the best. There are 13 respondents preferred Starbucks. And 4 respondents felt there is nothing different between both shops. Moreover, only 4 respondents preferred The Coffee Bean's interior design.
In the noise area, more than half of all respondents also felt no big different between both shops. Besides that, there are 6 respondents preferred Starbucks and 3 respondents preferred The Coffee Bean.
In the seats comfortable area, there is more than half of all respondents preferred Starbucks' seats, and only 3 respondents preferred The Coffee Bean's seats. It is because Starbucks has provided 2 different chairs to their customer which is wooden chairs and soft sofa. However, The Coffee Bean has only provided wooden chairs to their customers. Moreover, 5 respondents felt both shops' seats are no different.
Again, in the lighting area, Starbucks also get more than half of all respondents prefer their shop's lighting. There are 6 respondents felt no different between both shops, and 3 respondents preferred The Coffee Bean lighting.
Staffs
In comparing both shops' staffs, no matter is staffs' friendly, answerable, speaking, appearance or error making, the data show us there are almost half of respondents felt both shops' staffs are no different. And almost 40% respondents preferred Starbucks, and only 10% respondents preferred The Coffee Bean. Except in comparing staffs speaking, there are equal respondents preferred Starbucks or The Coffee Bean, both shops also have 6 respondents preferred their staffs speaking.
Beverages
Except latte coffee, other beverages such as cappuccino coffee, mocha coffee, caramel macchiato, and chocolate that selling in Starbucks are get more preference from respondents. In the chart shows that, those beverages have at least half of all respondents preferred Starbucks. Especially mocha coffee and chocolate, there are 16 and 13 respondents preferred Starbucks. However, there are 9 respondents preferred Starbucks latte coffee and there are 6 respondents preferred The Coffee Bean latte coffee.
Satisfaction of beverages' price
There are 7 and 10 respondents felt neutral on the Starbucks and The Coffee Bean beverages' price. And there are 11 and 9 respondents felt they are somewhat satisfied and very satisfied on the beverages' price of Starbucks and The Coffee Bean. Besides that, there are only 2 and 1 respondents felt they are somewhat dissatisfied on the beverages' price of Starbucks and The Coffee Bean. And there is no respondent felt very dissatisfied on the price.
Satisfaction of services
The chart shows that there is no respondent felt somewhat dissatisfied and very dissatisfied on both shops' services. Besides that, both shops also get 6 respondents felt their services just neutral. And 8 and 10 respondents felt somewhat satisfied on Starbucks and The Coffee Bean services. Moreover, there are 6 and 4 respondents felt very satisfied on their services. In overall, the chart shows that both shops' services are do well, because there are no respondent answering dissatisfied.
Probability of recommend to friends
In the chart shows that Starbucks has giving a good image to their customers. Because there are 4 respondents definitely will recommend Starbucks to their friends and 11 respondents probably will recommend Starbucks to their friends. However, there is no respondent definitely will recommend to friends and there are only 9 respondents probably will recommend The Coffee Bean to their friends. In addition, there got a respondent is probably not recommend The Coffee Bean to friends. Moreover, there are 5 and 10 respondents not sure whether will recommend Starbucks and The Coffee Bean to their friends.
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